If, as we talked about in an earlier post, claiming divine inspiration doesn’t get copies flying off the shelves, this author presents another textbook way to get even major news networks to mention the upcoming publication.
Step 1. Rent a small plane (also, please know how to fly it, or get someone to do it for you).
Step 2. Take bags full of cash up in the plane with you.
Step 3. Dump said cash out over a soccer field and let people run around willy-nilly trying to catch it.
Step 4. Repeat until broke (optional)
Oddly enough, the book being promoted is by Indonesian author Tung Desem Waringin, and is titled Marketing Revolution. I’m really quite curious what kind of marketing department would go for tactics that literally require throwing money away.
Total money tossed out? About $10,000. Not quite an Oprah-level stunt, but hey, we’re talking about the book, aren’t we?
I see that smile.